RevitaLash unveils Micellar Water Lash Wash makeup remover

RevitaLash Cosmetics has announced its new makeup remover Micellar Water Lash Wash, which is priced at £36.

Used to clean eyelashes, eyebrows and eyelids, this eye makeup remover will be available on RevitaLash Cosmetics’ website and in salons, spas and medical-spas across 62 countries from 1 April.

Results from independent consumer research demonstrated that Micellar Water Lash Wash effectively removes dirt, oil and makeup from the skin. It also contains ingredients such as panthenol, aloe and chamomile, which are claimed to help hydrate lashes and brows.

The research study also found that 99% of users felt their eye area was more comfortable after using the product, while 95% stated their eye area felt clean, 97% noted the product did not leave behind any unpleasant residue, and 93% confirmed that non-waterproof makeup was also easy to remove.

RevitaLash Cosmetics chief marketing officer Lori Jacobus said: “RevitaLash Cosmetics continues to search out innovative ways for consumers to care for their lashes and brows, while supporting the continued popularity of lash and brow care services.

“As a Physician-led brand, our goal continues to be bringing best-in-class eye and hair beautification products to the market; products that address cosmetic concerns, and perform as promised, just like our heritage lash and brow conditioners.”

RevitaLash Cosmetics founder and CEO Dr Michael Brinkenhoff said: “Micellar Water Lash Wash brings our lash and brow offerings full circle. We continue to be the best destination for healthy lashes and brows.”

Set up in 2006, RevitaLash Cosmetics develops advanced lash, brow and hair beautification products.

Its collection includes RevitaLash Advanced Eyelash Conditioner and RevitaBrow Advanced Eyebrow Conditioner, which are available in more than 10,000 physician’s offices, spas, salons, speciality retailers worldwide.