UAE-based Darlie Global begins operations in US

Darlie Global FZC’s US-based subsidiary has begun operations from Long Island City, New York.

The firm manufactures a portfolio of international brands from its production units worldwide. It manufactures a range of products comprising oral care, haircare, skincare, personal care, kitchen, hygiene and baby care products.

Darlie Global FZC president and CEO Sakib M Rahman said: “Darlie Global saw a gap for high-quality, affordable wellness and healthcare products in the North American market, which led to the conceptualisation and launch of Dr. Neem, Mr. Darlie and Celozia, Divine Care brands.

“We saw a great opportunity as demand for natural and health care products continues to grow in this region.”

Rahman added: “We are confident that the four brands will naturally appeal to consumers, given their well-blended formulations and affordable price points.”

Dr. Neem, Mr. Darlie and Divine Care includes face washes, shower gels, body lotion, shampoos, hair oils, petroleum jelly, soaps and liquid hand washes.

Rahman said: “Depending on the product, natural extracts are used from sources such as Neem, aloe vera, yoghurt, oud, camel milk, rose, berries, almond, olives, honey and lemon.

“Meanwhile, Mr. Darlie is a brand that promotes oral health care products, offering a broad range of gel toothpaste, a unique formulation of enamel-protecting toothpaste, and a competitive range of oral care products.”

These products will be available in US markets across different beauty stores, discount stores and pharmacy and grocery outlets.