Consumer goods firm Unilever has completed an acquisition of New York-based personal care company Sundial Brands for an undisclosed sum after entering an agreement last month.

Unilever North America president Kees Kruythoff said: “The Sundial team has built differentiated and on-trend premium brands serving multicultural and millennial consumers that enhance our existing portfolio.

“Sundial’s brands include SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio.”

“Sundial is an important addition to our US portfolio of purpose-driven companies, which includes Ben & Jerry’s and Seventh Generation.”

Sundial’s brands include SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio. It was founded by Richelieu Dennis in 1991 and will now continue to function as a standalone division of Unilever.

Richelieu Dennis will continue in his role as CEO and executive chairman.

Unilever has appointed Esi Eggleston Bracey as executive vice-president (EVP) and chief operating officer (COO) of Unilever North America Personal Care. Effective from 1 January 2018, she will work with Richelieu Dennis to support the growth of Sundial Brands.