While augmented reality (AR) and oral hygiene appear to be an unusual pairing,...
While augmented reality (AR) and oral hygiene appear to be an unusual pairing, the technology’s potential to revolutionise the category is becoming increasingly apparent as industry players harness this technology to attract and engage consumers.
Japanese multinational personal care firm Shiseido Company has collaborated with the National Research and Development Agency and the Japan Aerospace Exploration Agency (JAXA) to research the effects of stress.
At this year’s Consumer Electronics Show (CES) in Las Vegas, L’Oréal debuted UV Sense – claimed to be the world’s smallest wearable electronic device, designed to continuously monitor the level of sun exposure discreetly.
German cosmetics firm Henkel Beauty Care has launched Schwarzkopf Professional SalonLab.
Beauty applications developer Perfect Corporation’s YouCam Makeup has partnered with NBC Universal to offer an augmented reality (AR) beauty experience themed on Pitch Perfect 3.
US-based makeup brand Benefit Cosmetics has expanded its partnership with supply chain and e-commerce provider Arvato SCM Solutions.
Health and beauty retailer AS Watson has collaborated with UST Globalto develop new age digital solutions.
American cosmetics brand Estée Lauder and app developer Perfect Corp have launched a mobile augmented reality training (ART) programme for its beauty advisers.