Hudson BLVD to open new multi-brand store in New York

Beauty services provider Hudson BLVD Group (HBG) will open its first multi-brand store next month at Scarsdale in New York, US.

Following the firm’s latest partnership with luxury retailer Neiman Marcus, the new store will carry its complete range of beauty service offerings.

Founded in 2015, HBG portfolio includes multiple beauty brands such as DreamDry, Spruce & Bond, and Pucker across the hair, skin, and makeup sectors.

HBG's president Robin Moraetes said: "Today's consumers, especially in the beauty sector, demand an elevated and unparalleled experience, with an emphasis on convenience.

"With our robust assortment of multi-brand offerings and services under one roof, we are able to deliver exceptional value and personalised experiences to each and every client."

The new store will include Rachel Zoe Collection accessories, fashion, beauty, and lifestyle products, alongside DreamDry blowouts and braids, Spruce & Bond brows, waxing, laser and new facial peels, and Pucker makeup and eyelash extensions.

HBG's chairman Elan Ben-Avi said: "For consumers, we can deliver beloved specialised brands while helping them to regain the convenience they want through a joint offering. 

“For landlords and retail partners looking to drive traffic and repeat customers to their brick and mortar locations, HBG serves as a single operator that can deliver multiple brands that function in a sophisticated and reliable manner.”