Her Imports to sell OSIworks’ products in US

Beauty products retailer Her Imports has signed a marketing and selling agreement with Cabello Real FDE to exclusively purchase, market, and sell OSIworks products in the US.

The firm will sellOSIworks' beauty and health products, including the Cling adhesive for hair extensions.

This waterproof lace adhesive can be used for a frontal hair piece and is claimed to maintain the position of hair extensions during various activities such as swimming, showering, and exercising.

Her Imports' chief executive officer (CEO) Barry Hall said: "Our intimate consultative approach allows us the opportunity to listen to our clients concerns and needs.

"Our ability to understand the demands of the marketplace and fill that void with unique products is one of our competitive advantages.

"Cling is unlike any other product in the marketplace, which provides a safe and waterproof option for women. Going forward we will continue to evaluate other innovative hair products."

Cling is claimed to be 100% safe on all skin and hair types. It is easily applied on the forehead before attaching a wig or frontal hair piece. The glue can be removed by using Un-Cling, a OSI complimentary product by Her Imports.

Her Imports' product development and marketing vice-president Tippi Shorter said: "There are many hair extension retailers that sell synthetic or dangerously over-treated hair.

"Our company provides women with temple-gathered, natural human hair from India that is ethically sourced. Now, combined with Cling, our customers can wear weaves, frontals, and wigs without damaging the edges of their natural hairline."

Her Imports retails human hair extensions and related hair-care and beauty offering at retail outlets in the US and on its website.