Alaffia has launched Age Defying Collection, a new range of skincare products.

Claimed to be cruelty-free and alcohol-free, the new range is designed to promote an even, resurfaced skin tone, as well as eliminate fine lines and wrinkles.

Age Defying Collection is also said to protect the skin from harmful environmental factors by creating a barrier.

The range comprises a serum, a mask, a face scrub and a body scrub.

The new Age Defying Serum is available in a 1oz pack. It can be applied before makeup in the morning or used as a night-time serum, while the Age Defying Mask (3.4oz) can be used to purify and detoxify skin to reveal a smooth complexion.

“Age Defying is a collection of treatment products created to repair past damage and prevent future concerns.”

The Age Defying Face Scrub is packaged in a 3.4oz tube and is designed to exfoliate, resurface and refine the face by sloughing off dead skin cells. It can also reduce the appearance of an uneven skin tone.

Packed in a 7.5oz container, the Age Defying Body Scrub is developed to detoxify and clean the skin.

Alaffia’s marketing and product development senior vice-president Daya Fields said: “We’ve taken a long look at our consumers’ most commonly expressed concerns around ageing and textural changes such as loss of elasticity, skin dehydration and environmental impact.

“The Age Defying Collection is our answer to those concerns, allowing consumers to feel empowered to take control of ageing with products that are safe to use and performance-based.

“Age Defying is a collection of treatment products created to repair past damage and prevent future concerns. We encourage using these speciality treatment products in addition to your existing skincare routine.”

Age Defying Collection features various skin rejuvenation and nourishing properties such as okra extract and jasmine stem cells enriched with mangosteen.