US-based Tyco Retail Solutions has unveiled the Sensormatic HBC Label, a new anti-theft label solution designed for cosmetics and personal care items, which are usually small and easy to conceal.

The narrow design of HBC label protects cylindrically shaped products such as cosmetics, skincare and oral health products. The anti-theft label offers merchandise protection to retailers using acousto-magnetic (AM) EAS Sensormatic technology.

“Offering samples and moving products out on shelves and closer to shoppers versus behind counters is the new way of selling beauty.”

Tyco Retail Solutions senior vice-president and general manager Catherine Walsh said: “Today, consumers want to try before they buy and easily access items when they want them.

“So that’s why offering samples and moving products out on shelves and closer to shoppers versus behind counters is the new way of selling beauty.

“To support this change in retailing, the Sensormatic HBC label is an ideal solution to help retailers protect what is currently unprotected thin and narrow-profile products, while consumers take the experience into their own hands to play, try, and learn before they buy.”

A part of Johnson Controls, Tyco Retail Solutions offers analytics-based loss prevention, inventory intelligence and traffic insights for the retail industry.

The company’s retail portfolio includes Sensormatic, ShopperTrak and TrueVUE, as well as building technology solutions. It has delivered more than 1.5 million data collection devices.

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