Black Entertainment Television (BET Networks) has introduced make-up tutorial series BET x Beautycon on its online platform BET Digital.

The channel has partnered with Beautycon to launch the tutorials, which include experimental makeup looks designed for various hair textures and skin tones. The styles are demonstrated by models and social media influencers.

BET Networks digital head Bobby Singh said: “We are thrilled to partner with Beautycon and deliver compelling digital videos to BET’s massive African American audience who are passionate about beauty content.

“Our mission at Beautycon is to make sure we are always representing our audience.”

“The launch of BET Digital’s original short-form tutorials for diverse make-up enthusiasts provide limitless opportunities to serve a community often overlooked in the beauty space.”

BET x Beautycon is available on the BET Now app, and the company’s Instagram account.

BET Digital will be showcasing the series at the Beautycon NYC 2018 festival to be held on 22 April.

Beautycon CEO Moj Mahdara said: “Working with Viacom Digital Studios and the team at BET on this project has been an incredible experience.

“Our mission at Beautycon is to make sure we are always representing our audience, mirroring back to them what they bring to us in support, meaningful connection and community.

“This partnership with BET Digital is another way for us to act on our commitment to representation and using our platforms to tell these diverse stories in the beauty space, and we are thrilled to be working with them.”

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