Bravo Sierra launches military-tested personal care products

Bravo Sierra, a brand founded former marketing directors at L’Oréal Benjamin Bernet and Justin Guilbert, has launched military-tested personal care products for military personnel and civilians.

The product range includes eight hair, skin and face care products. These products have been tested through Active Duty Field Testing Program with 1,000 members from the US Special Operations Forces.

Bravo Sierra co-founder Justin Guilbert said: “We believe the U.S. military established the original wellness lifestyle – optimised physical and mental fitness – founded on a unifying ethos of respect, service and integrity.

“Our service members deserve the best achievements our industry can provide. If our products are good enough for them, then we are confident that they will outperform expectations of the high performance seeking civilian.”

Ginseng, aloe vera and blue algae are the key ingredients used in the products. Some of these products also include white vetiver, virginian cedarwood and juniper berries for a signature scent.

The Tactical Shower, which is the antibacterial body wipes, is designed to kill 99.9% bacteria in 60 seconds. The wipes are biodegradable and alcohol free.

The hair care range includes  All-Terrain Hygiene, which is the 4-in-1 hair/body/face wash & shave solution; and Grown-Up Hair Paste, a silicone-free matte finish hair grooming paste.

The Sharper Shaver is sulphate free and foam-to-cream shaving foam suitable for sensitive skin

The Powerplant-based Odor Protection is a cassava plant root based formula deodorant designed for all-day odour blocking.

Silicone-free high-capacity moisturizer is an apple fruit extract face moisturiser to maintain the natural skin moisture barrier.

Face Protector is a face sunscreen made with reef-friendly sun filters and broad spectrum SPF 30.

Lip Service is a lip balm made with natural murumuru butter.

All products are priced from $5 to $14 and do not contain phthalates, parabens, phenoxyethanol or SLS/SLES. They are also vegan, made in the USA, cruelty free and Cradle-to-Cradle certified.