Through its Franprix banner, French supermarket chain Casino has collaborated with cosmetics group L’Oréal France to launch new beauty and wellbeing stores in Paris.

Dubbed ‘le drugstore parisien’, the new beauty and wellbeing stores are expected to offer fully innovative shopping experiences to customers.

Casino Group chairman Jean-Charles Naouri said: “Innovation is central to Casino’s activities. ‘le drugstore parisien’ is yet another example of our constant drive to innovate, which runs deep within the Casino Group.

“The beauty and wellbeing stores will also offer several amenities that have been specifically designed for urban customers.”

“With ‘le drugstore parisien’, we aim to meet the new expectations of urban consumers. We are very proud to announce this new concept today, which is the result of an exciting partnership with L’Oréal, which is proof, if proof is needed, that major companies are also able to come together to invent and create unique, original places in line with contemporary city lifestyles.”

The ‘le drugstore parisien’ beauty and wellbeing stores will feature a wide range of products, from over-the-counter pharmaceutical products to beauty brands, in addition to sewing kits and accessories.

The available products will also include a wide range of brands, including L’Oréal Paris, Maybelline, Garnier, NYX Professional Makeup, Essie and Sanoflore.

The beauty and wellbeing stores will also offer several amenities that have been specifically designed for urban customers.

The amenities include free Wi-Fi, mobile phone charging points, water fountains, shoe-shining machines, sinks and dressing tables, as well as dry cleaning services, parcel pick-up points, light therapy areas, a key exchange and a one-hour delivery area for certain products.