C’est Moi launches skincare and colour cosmetics collection

Beauty brand C’est Moi has launched a new collection of skincare products and colour cosmetics for teenagers and children aged between eight and 12 years.

The new collection has been launched on Target.com and CestMoi.com.

The brand’s Gentle Skin Care Collection for Spring 2018 is formulated to cleanse, soothe and balance moisture within the skin.

It features ingredients such as kiwi, apple, organic aloe, calendula, strawberry extracts, cucumber, green tea, chamomile water, organic sweet almond oil and shea butter.

The collection includes 33 products for the face, eyes, lips, and cheeks, promoting natural makeup looks with neutral shades.

C’est Moi marketing vice-president Jennifer Saul said: “Most products on the market are not specifically designed for young, delicate skin, for among other reasons, the lack of education about ingredients within the beauty industry.

“We’re ecstatic to provide affordable, clean and clinically tested products that deliver on C’est Moi’s core values of education and ingredient safety. We empower girls through celebrating their individuality and encouraging self-discovery.”

Claimed to be dermatologist tested on sensitive skin, C’est Moi products are manufactured with natural and organic ingredients. They are also said to be hypoallergenic, fragrance-free and talc free.

The products have both recyclable and Forest Stewardship Council (FSC) certified packaging and are produced in the US and the EU.

The beauty brand is a subdivision of JAKKS Pacific, a company in the US that designs and markets toys and consumer products.