US-based Coty Professional Beauty has appointed hairdresser Rossano Ferretti as its global brand ambassador.

Rossano will work on product and service innovation, brand development, education and press releases (PR) for Coty’s portfolio, including Wella Professionals, System Professional, ghd, Nioxin and OPI.

The collaboration also allows Rossano’s salons to sell a range of Coty products.

“His dedication to the celebration of individuality, personalisation and timelessness in beauty is a perfect match with our purpose of celebrating and liberating the diversity of your beauty.”

With around 30 years of salon experience, Rossano owns 23 luxury salons worldwide.

Rossano said: “The new Coty is a true challenger in beauty, obsessed with shifting the paradigms that often rule the beauty industry. Their vision resonated with me.

“At this point in my career I can choose to partner with anyone and I’ve chosen to partner with the best.”

Coty Professional Beauty president Sylvie Moreau said: “We are delighted to welcome Rossano to our Coty family.

“His dedication to the celebration of individuality, personalisation and timelessness in beauty is a perfect match with our purpose of celebrating and liberating the diversity of your beauty.”

With 20,000 employees, Coty operates through its consumer beauty, luxury and professional beauty divisions.

The company’s hair colour, styling and colour cosmetics products are sold in more than 150 countries.