Creme of Nature has introduced a clay and charcoal haircare collection for women with natural textured hair.

Called Creme of Nature Clay & Charcoal Collection, the new collection is prepared with Moroccan Rhassoul Clay, Bentonite Clay, activated charcoal, Apple Cider Vinegar and Aloe Vera.

Furthermore, these products have been formulated without petrolatum or mineral oil.

The latest collection is targeted at consumers looking for defined curls. It will cleanse, purify and detoxify hair.

Creme of Nature Clay & Charcoal haircare collection comprises clay mask, shampoo and conditioner.

“The new line is an easy three-step process formulated to purify and replenish the natural moisture into the hair, resulting in beautiful popping curls.”

Creme of Nature Clay & Charcoal Pre-Shampoo Detoxifying Clay Mask helps in removing buildup and infuses deep moisture. It will be sold at a suggested retail price (SRP) of $6.48.

Creme of Nature Clay & Charcoal Soften & Moisture Replenish Shampoo will be sold at SRP of $5.48. It will cleanse without stripping hair of its natural moisture and controls frizz, the company claims.

Creme of Nature Clay & Charcoal Soften & Moisture Replenish Conditioner will enhance natural shine and softness and will be sold for SRP $5.48.

Creme of Nature marketing director Teneya Gholston said: “Inspired by one of the most researched online DIY beauty treatments, our new Creme of Nature Clay & Charcoal Collection takes the guesswork out of the process with no mix, no mess and easy to apply products.

“The new line is an easy three-step process formulated to purify and replenish the natural moisture into the hair, resulting in beautiful popping curls.”

The new collection can be purchased at Walmart and other local beauty supply stores.