Crystal Deodorant signs on actress Alicia Silverstone as brand ambassador

Crystal Deodorant has signed on the actress, author, and health advocate Alicia Silverstone as brand ambassador due to her longtime use of its product.

Founded 35 years ago, Crystal offers mineral-based line that is claimed to be vegan, and cruelty-free.

Its ingredients are non-toxic, while the products are available in eco-friendly packaging.

Silverstone aligned with the brand as it is committed to the safety, health, and welfare of both its customers and the environment.

Silverstone said: “I’ve used Crystal Deodorant for over 20 years because it’s safe, vegan and most importantly it works! I am proud to partner with a company that shares my values and is committed to making healthier and kinder products.”

An animal rights activist for more than twenty years, Silverstone is a recipient of Mercy for Animals Hope Award and PETA’s 35th Anniversary Humanitarian Award.

In 2018, she made several trips to Washington, DC and Sacramento campaigning for cruelty-free and plant-forward legislation.

Recently, Silverstone hosted an event sponsored by Crystal at The Gentle Barn, a non-profit animal sanctuary.

Silverstone said: “I’ve been visiting The Gentle Barn for 20 years. I had my 25th birthday there! When I saw Crystal, my favorite deodorant, was sponsoring a non-profit like The Gentle Barn, I knew I had to be involved. It was wonderful celebrating The Gentle Barn’s 20th anniversary with my friends from Crystal. I wish everyone was cruelty-free and conscious like these two entities are.”

Crystal president and CEO Martin Floreani said: “It makes perfect sense that we would choose Alicia, who has been such a devoted, longtime fan of our products, to represent our brand.

“There couldn’t be a more authentic partnership, and we are excited to work with her.”