DaO Detroit and DITNB partner to sell haircare products in Detroit

American plant-based haircare company DaO Detroit has partnered with Detroit Is The New Black (DITNB) to launch a new boutique.

DaO Detroit was founded by Willis Marshall and Erin Patten and offers transformational haircare services for all age groups.

Launching today at 1426 Woodward in Detroit, Michigan, the boutique will offer DaO Detroit’s haircare range.

DITNB owner Roslyn Karamoko said: “We are excited to invite the public out to try our new products and have the chance to experience them inside an incredible retail store that truly brings together the culture, fashion and community Detroit has to offer.

“We are super excited to have DaO join our community! We love what the brand represents and feel blessed to be a part of their start-up journey.”

Dao offers seven products under Divine brand, including Prestine gentle cleanser, Vitalise renewing scalp conditioner, Harmonee repair and growth conditioner, Naturel daily moisturising spray, Nourish revitalising leave-in conditioner, Sprote stimulating and growth repair oil, and Controle defining gel.

In addition, the haircare company offers hair kits such as the Dao Refresh kit and the Dao complete kit.