Deinove to launch second cosmetic active ingredient at cosmetic global trade show

French biotech company Deinove has confirmed that it is in the process of finalising the development of its second cosmetic active ingredient.

It plans to officially launch the ingredient at the upcoming in-Cosmetics Global trade show to be held in Barcelona, Spain from 31 March to 2 April.

The cosmetic active ingredient is produced by fermentation and based on an original carotenoid, to provide radiance and vitality to the skin.

It has the ability to absorb blue light and its antioxidant properties had been demonstrated in vitro.

Ex vivo studies have confirmed these properties and showed extra features, especially with regard to complexion homogeneity and brightness that are sought by the cosmetics industry.

Currently, the active ingredient is being clinically tested and data will be available for the official launch.

Deinove marketing manager Coralie Martin said: “We are actively preparing the launch of this 2nd proprietary active ingredient which will be officially presented at in-Cosmetics Global, the world’s largest trade show dedicated to cosmetic ingredients, taking place in Barcelona from March 31 to April 2. After a promising preview at in-Cosmetics Asia last fall, we will be able to present robust data demonstrating the efficacy and original mechanism of action of this active ingredient.”