US-based Deka Lash announces expansion into Canada

US-based eyelash expert Deka Lash has  announced its international expansion into Canada.

Set up in 2011 by Jennifer and Michael Blair, the first studio was opened outside of Pittsburgh in Shadyside, Pennsylvania.

The duo expanded with additional locations in Pittsburgh.

They commenced franchising in 2016.

Look Good Brands, parent company of Deka Lash, co-founder and CEO Michael Blair said: “In just three short years and with more than 200 franchises awarded in the United States, Deka Lash is well on its way to joining the ranks of some of this country’s most noteworthy franchise companies. It is now time to make Deka Lash a global brand.”

Deka Lash co-founder and chief experience officer Jennifer Blair said: “Beauty is a universal language that resonates around the world. This makes the Deka Lash brand of services offered through its unique membership model an attractive business with incredible international growth opportunities.”

Deka Lash offers semi-permanent eyelash extensions at its studio. It also offers online booking and extended hours including weekend appointments.

Deka Lash’s licensed lash artists are claimed to provide quality applications,  designed to fit the client’s eye shape and lifestyle.

Recently, it launched TrueXpress, the first-to-market service designed to provide time-constrained women a fast approach to have lashes.

The Canadian franchisees are Mushabbir & Shama Kaiser Chowdhury and Sandra & Sharif Elhilali who will open studios in the Greater Toronto Area of Ontario in Canada.

Deka Lash president and COO Jerel Tomasello said: “We are excited to partner with these entrepreneurs as Deka Lash builds and strengthens our footprint in the beauty space.

“This accomplishment of international growth reflects the strength of our brand and the dedication of our team of franchisees and corporate staff. Most importantly, our growth is fueled by the rising number of clients we make beautiful each day, one eyelash at a time.”