Edgewell Personal Care launches new Banana Boat sunscreen line

Edgewell Personal Care has expanded its Banana Boat brand portfolio by launching the Simply Protect Sunscreen line.

The new formula is developed to offer sun protection factor 50+ ultraviolet A (UNA) and ultraviolet B (UVB) protection for 80 minutes. With water and sweat-resistant properties, the sunscreen is not affected by pool water, ocean water wind or sand.

Banana Boat brand sunscreens senior brand manager Anastasia Tobias said: “When it comes to sun protection, every family has different preferences, which is why we’re especially excited about the launch of Banana Boat Simply Protect Sunscreen.

“We know families are interested in sunscreen without any extra ingredients like dyes or perfumes, but with the same trusted protection Banana Boat has always provided.

“We’re excited to enhance our Kids and Baby portfolio with the new Simply Protect offerings, which will replace our existing Kids and Baby Tear-Free Sting-Free products.”

Banana Boat’s Simply Protect line is made using 25% fewer ingredients, and is available in different formulations designed for sport, children and babies.

Customers can buy the product as a lotion or a spray, which are claimed to be free from oxybenzone, parabens, added oils and fragrances.