Evio Beauty Group has introduced its latest line of direct-to-consumer colour cosmetics Evio Beauty, which consists of 17 products.

The new collection features hydrating lip glosses, multi-use concealer, blendable blush, a black mascara, moisturising primer, and black eyeliner.

Made with natural ingredients that are vegan, cruelty-free, gluten-free, and free of parabens, the products are claimed to be suitable for all skin types.

Evio Beauty Group founder and CEO Brandi Leifso said: “We approach everything we do with our mission in mind: how can we leave the world a better place?

“We believe in progress before perfection and use our products to promote kindness and empathy while uniting people from all walks of life.”

“We believe in progress before perfection and use our products to promote kindness and empathy while uniting people from all walks of life.”

Meanwhile, Evio Beauty Group has also stated that its opening collection of B2B cosmetics DBA Evelyn Iona Cosmetics will discontinue after completing five years of sales over 50 retailer partnerships throughout Canada, US, EU, and Australia.

The company’s new collection is expected to continue the momentum of Evelyn Iona to serve its consumers with a direct-to-consumer model through online and retail channels.

For each product sold of the newly launched collection, Evio Beauty will donate $1 to its not-for-profit partner, Canadian Women’s Foundation.

Aurora Cannabis will match all donations made by its partner Evio during March to respect Evio Beauty’s launch and International Women’s Day.

Additionally, Evio Beauty Group has teamed up with Aurora Cannabis to launch a collection of good-for-you cannabis sativa seed skincare in April.