Eylure showcases false eyelash collections in YouCam Makeup app

Perfect Corp has partnered with false eyelashes brand Eylure to showcase its new eyelash styles in the YouCam Makeup app.

YouCam’s augmented reality (AR) technology, artificial intelligence (AI) and facial recognition capabilities allow the app’s users to digitally try on a range of make-up products.

The styles are digitally imposed on to the users face on a live video feed.

The app helps users experiment and find their favourite Eyelure products from a choice of ten, including eyelashes designed by Las Vegas social media expert Vegas Nay, Youtube celebrity Jasmine Brown and makeup expert Krazyrayray.

Styles from Eylure’s Silk Effects, Faux Mink, Definition, and Wispy collections are also available.

Perfect Corp CEO Alice Chang said: “We are thrilled to partner with the innovative influencer-driven brand Eylure to make their curated lash styles more accessible than ever before. YouCam is excited to further elevate the gorgeous styles of Eylure’s empowering curators to bring the lashes to life in a whole new dimension.”

PCD Brands global marketing director Dametria Mustin said: “Partnering with YouCam was a perfect match, and we’re so excited for consumers (and potential new ones) to experience our curated lash styles themselves. Whether you’re looking for that natural everyday look, or something more dramatic, our lashes add just the right amount of glam to take your style to the next level.”