On-demand beauty service Veluxe to be acquired by Glamsquad

US-based beauty company Glamsquad is set to purchase Veluxe, a personalised on-demand beauty service founded by entrepreneur Susanna Quinn in 2015.

Glamsquad signed the deal to further expand the presence of its brand, widen consumer reach, and establish a more robust beauty professional network in the Washington DC market.

Glamsquad CEO Amy Shecter said: “The partnership was a natural alignment for us as we share the same philosophy when it comes to our commitment to both our clients and our beauty professionals.

“Susanna Quinn has built a strong, loyal clientele base and beauty professional network in the Washington DC market and we are thrilled to invite them into our community.”

Quinn has also joined Glamsquad’s team as an advisor and ambassador to support its growth. The on-demand beauty service brand will focus on multiple touch points to assist customers.

Quinn said: “I was really impressed with the trajectory of Glamsquad and I also loved the brand.

“Glamsquad has worked to build a business in which their employees and service providers are as valuable to them as their clients.

“Their passion about building the company inspired me to want Veluxe and myself to be a part of it. Together, we will now be the clear leaders in the beauty services business in Washington.”

Glamsquad offers hair, makeup and nail services to customers in New York City, Los Angeles, Miami, Boston, San Francisco and DC.