Beauty and personal care provider Hallstar is set to launch its new innovative SmartEye mobile technology this year.

The new technology features a portable ultraviolet- sensitive SmartEye camera that can be easily connected to a smartphone, and a mobile app.

Using the camera, users can analyse the skin in real-time and can interpret the information provided through the app.

The information includes skin care needs for the user and tracks skin condition over time. It will also recommend solutions and provides individualised beauty products for skin care routine.

The new patented technology will be sold under Hallstar’s new Beautivision brand.

Hallstar CEO and chairman John Paro said: “Beautivision is a direct response to several key consumer trends.

“First, we know users are looking for custom solutions for their unique skin. They increasingly want a transparent, self-directed shopping experience when it comes to beauty care. At the same time, global investment in 5G infrastructure and devices is paving the way for a broadly connected, ‘no-lag’ future. And the continuing rise of mobile commerce and all-in-one ‘super-apps’ is changing the way consumers interact with brands. Nowhere is this truer than in mobile-centric China.”

Hallstar has plans to first launch the patented SmartEye camera along with the app in China. Over the next year, the company will introduce its new technology to a broader geography.

Beautivision will initially focus on sunscreen efficacy. It will officially launch on 30 August this year in Suzhou, China.

Hallstar Beauty president Robert Hu said: “Our sun care product development, centred around photo-stabilisation concepts, emphasises the need for all-day, every-day protection. Consumers are looking for convenience, customisation and clear, credible information that help make photo-protection part of their daily routine.”