Huggies unveils new Made by You customisable diapers

Huggies has unveiled its first customisable nappy, Huggies Made by You.

Marketed as a gift to give to new parents, the company enables customers to personalise the nappies with a name, a monogram or a date. They can choose from a range of limited-edition designs, including Pattern Party, Bright World and Sweet Safari.

Huggies general manager Sara Young said: “We know that a lot of thought goes into selecting the perfect gift for expectant parents reflective of the celebration of each unique baby.

“Overwhelmingly, consumers express passion for personalisation and we’re thrilled to be offering Huggies Made by You to deliver a gift that’s as exciting to give as it is to open.”

Berkus said: “Teaming up with Huggies to launch its Huggies Made by You collection was a perfect fit for our family.”

Brent added: “Our aesthetic is all about adding personal touches. The new line of diapers adds that personalised expression, so that you can gift something that truly reflects new parents and their baby.”

Huggies is a brand of global personal care company Kimberly-Clark.