Israel’s Amkiri launches visual fragrance technology

Israel-based cosmetics company Amkiri has released a fragranced ink that is designed to be applied to the skin.

This visual fragrance technology combines bold colours with high-quality fragrances, which are applied using wands, stencils and stamps. The scent is claimed to last for up to 12 hours.

The ink is said to adjust to the natural movements of the skin, which allow for any visual designs to dry smoothly.

Amkiri co-founder and chairman David Chissick said: “Moving from idea to execution was the biggest challenge. Developing this technology meant pushing the boundaries.

“We needed to create a whole new category in the beauty industry, which involved formulating fragrance in a colour form and inventing applicators that did not exist.

“We have received reassurance and excitement from the industry’s top entities and are in ongoing business discussions, on all corporate fronts, with a view to co-operating with beauty, fashion, and financial entities that share our vision.”

The new technology is capable of carrying a wide range of fragrances and colours.

Amkiri was founded by designer and entrepreneur Shoval Shavit, businessman and innovation entrepreneur David Chissick, and chemist Aliza Shavit.