US-based clothing brand Joseph Abboud has launched new perfume, Faded Indigo.

The new fragrance is part of its Indigo Blue sportswear-based clothing collection. It combines lemon top notes with marine and woody scents.

The perfume is packaged in a blue 3.4oz bottle and is available for $80 at Moores Clothing For Men stores across the US.

“This all-encompassing fragrance provides yet another opportunity for men to further express their individuality.”

Established in 1980, Moores Clothing for Men is a subsidiary of Tailored Brands. It currently operates more than 120 stores in Canada and offers a wide assortment of formalwear, sportswear, outerwear, dress shirts, footwear and accessories under various brands.

Joseph Abboud said: “Faded Indigo is a vibrant, fresh scent reminiscent of evening walks on the beaches of Nantucket along the midnight blue ocean.

“This all-encompassing fragrance provides yet another opportunity for men to further express their individuality.”

Joseph Abboud developed the new fragrance in collaboration with US-based cosmetics company Tru Fragrance & Beauty and Firmenich master perfumer Harry Fremont.

Tru Fragrance currently has offices in New York and Chicago for design, marketing, finance, quality and distribution resources. It also has offices in Los Angeles, Dallas, Denver and Boston to serve customers and establish market connections.