Jouer launches 17 Essential High Coverage Creme Foundation shades

Jouer Cosmetics has launched 17 new shades of its Essential High Coverage Creme Foundation to help customers find products that match their skin tone.

The brand has planned to release a total of 50 shades by 5 April, which will be available on Jouer Cosmetics’ website.

These initial 17 shades come in a 0.68oz/20ml bottle at a price of $38.

Customers can also buy trial packets of the formulas, but these are restricted to one packet per customer. Users can also get a free foundation sample when they purchase any product on the website.

Jouer claims that the ingredients used to develop its cosmetic products are free from paraben and gluten, while also being suitable for vegans.

The lightweight, matte finished foundations provide coverage for day-long use.

The oil-free foundations consist of chamomile extract, cucumber extract, and hyaluronic acid, which are designed to soothe and hydrate the skin.

The 17 shades are Alabaster, Pearl, Shell, Porcelain, Sand, Almond, Fawn, Latte, Caramel, Macchiato, Bronzed, Nutmeg, Cafe, Walnut, Cocoa, Carob and Espresso.