Kiehl’s has launched its New Age Defender Gel Moisturizer, which is a firming and lifting anti-aging moisturiser for men that comes in a lightweight fast absorbing gel formula.

It provides anti-aging and hydration benefits of the moisturising cream.

As men’s skin produces more oil, thicker and coarser than women’s skin.

The lightweight, gel moisturiser targets fine lines and wrinkles while keeping skin smooth.

This gel texture is non-greasy and easy to apply.

The texture is particularly ormulated for men who perceive richer creams to be too ‘heavy’ or ‘greasy’.

Age Defender Gel Moisturizer serves as dual-action formula offering 24-hour hydration to skin while helping to boost elasticity and smooth out roughness.

This moisturiser targets men who want a light, effective moisturiser that can be used all year round.

The gel formula incorporates linseed and white birch extracts, which are known for their anti-aging benefits.

These extracts boost skin’s elasticity and texture, while reducing the look of fine lines and wrinkles, thereby giving an overall more youthful appearance.

In a consumer test, after just four weeks of using the formula,  90% of users felt skin appeared lifted, 94% of users thought skin felt was hydrated/moisturised, 94% of users thought skin felt firm, 96% of users overall skin quality looked and felt improved, 92% of users felt skin looked energised & less fatigued, and 89% of users agreed fine lines were visibly reduced.

Kiehl’s Age Defender Gel Moisturizer is available at Kiehl’s stores and Kiehls.com. It is priced at $40.