KORRES to launch products at Ulta Beauty stores in US in January 2021

KORRES, a clean natural beauty brand, has announced that its products will be distributed across the US at stores of beauty retailer Ulta Beauty.

Starting early January 2021, KORRES’s products will be available in Ulta Beauty stores.

The products have been introduced on Ulta Beauty’s website from 13 December.

The products will be distributed as part of the new Conscious Beauty programme, which has been launched by Ulta Beauty to help guests make more informed choices about products that align to its values.

To participate in Conscious Beauty, a brand must certify within one of the programme’s five pillars: Clean Ingredients, Vegan, Sustainable Packaging, Positive Impact and Cruelty-Free.

KORRES founder and president Giorgos Korres said: “We are honored and excited to work with Ulta Beauty and we are proud to join the Conscious Beauty programme. The KORRES model is unique. We work through a full circle of sustainability, made up of six labs – starting from the Soil to Extraction, Molecular, Formulation labs and all the way to our Recycle lab. We exist to produce highly effective, natural products while simultaneously giving back to the people, their communities and our planet.”

Ulta Beauty chief merchandising officer Monica Arnaudo said: “With Conscious Beauty at Ulta Beauty, our focus is to educate, guide and simplify product choice and elevate those brands doing good for our world. We are thrilled to welcome KORRES to Ulta Beauty and to our exciting new initiative as an exciting brand with a rich history and clean ingredients our guests will embrace.”

At Ulta Beauty outlets, KORRES will launch a curated collection of best sellers from its three strongest product franchises.

It will introduce the Greek Yoghurt line, including Greek Yoghurt Foaming Cream Cleanser, which rebalances, cools and purifies skin, with nutrient-rich, real Greek Yoghurt.

KORRES’ White Pine Meno-Reverse collection, specifically designed to regenerate post-menopausal skin, will also be launched along with the Apothecary Wild Rose range, which is formulated with brightening vitamin C and real rose petals to replenish moisture and improve the complexion.

KORRES co-founder and chief innovation officer Lena Korres said: “It has always been our goal to meet the needs of consumers of all ages in the cleanest, most effective ways possible. We believe our Greek Yoghurt Foaming Cleanser is a must for everyone, including Gen Z. Apart from being a beloved cleanser, it eliminates everyday toxins and rebalances the microbiome, which is key to healthy skin. Our White Pine Meno-Reverse technology is a scientific breakthrough. The formulas are specifically designed for post-menopausal skin, powerfully supporting protein production, increasing elasticity and visibly improving age spots and wrinkles.”