Lilumia launches fully automated makeup brush cleaner

Lilumia has launched ZOË, an automated brush cleaner designed to remove bacteria from make-up brushes.

ZOË’s patented technology is able to remove oil and makeup from 20 brushes in five minutes. It contains a specially designed multi-surface cleaning disc that removes particles from different sized brushes.

It also features a gentle and effective drying cycle fan, which is said to preserve and extend the life of the brush.

ZOË is available for pre-order in black, white and hologram versions through Indiegogo.com for $149.

Available with Lilumia’s proprietary cleaning solution, the product is easy-to-use and provides a thorough clean in three simple steps.

Washing and rinsing brushes take up to five minutes and a fan circulates cool air to dry the brushes without causing heat damage.

Lilumia CEO and co-founder ZOË Taylor said: “I originally designed Lilumia because I hated the process of cleaning my makeup brushes, but I knew that I needed to clean them regularly to prevent unwanted breakouts.

“ZOË is the result of customer feedback, suggestions from professional makeup artists and our commitment to continuously improve the product. ZOË is 30% faster and smaller than our current brush cleaner, Lilumia 2, and creates a complete cycle with washing, rinsing and drying hands-free!

“We want ZOË to set the standard in beauty hygiene and with the improvements, we have made with this device, she is certainly on her way.”