Perfect Corp and 100% Pure introduce livestream on YouCam Makeup

Perfect Corp has partnered with 100% Pure Cosmetics to introduce a livestream beauty experience on its YouCam Makeup app.

The app will now feature 100% Pure Cosmetics’ organic and non-organic brands, which offer a variety of colour palettes, finishes, and textures for virtual try-on and live beauty broadcasts.

Under the collaboration, the firm is providing 100 of its stock keeping units (SKU) such as lipsticks, eyeliners, eye shadows, and cheek colours that can be bought directly through the YouCam app.

Perfect Corp CEO Alice Chang said: “We are excited to partner with 100% Pure Cosmetics and expand our virtual product try-ons to incorporate the best natural beauty products on the market.

“With the growing popularity of the natural beauty space, we are thrilled to offer YouCam users an extensive range of top product picks from 100% Pure to discover and experience organic beauty in a whole new way.”

Initially, 100% Pure Cosmetics plans to host three live shows within the live stream beauty network to deliver beauty tutorials and product reviews. The company’s founder Susie Wang said: “I am beyond thrilled 100% Pure is the first all-natural cosmetic brand to partner with YouCam.

“I know many users will be delightfully surprised to find our all-natural, fruit-pigmented cosmetics work just as well as, and in some instances better, than other top performing cosmetics on the market.”