L’Occitane to open new digital flagship store in Canada

France-based cosmetic retailer L’Occitane en Provence is set to open its first digital flagship store at Yorkdale Shopping Centre, Toronto.

Officially scheduled to open on 7 December, the boutique was designed by brand creative agency School House.

L’Occitane North American vice-president of concept design, construction, and merchandising Paul Blackburn said: “Visiting this store will be an experience like no other. Upon entering, guests will feel a sense of wonderment, they will be transported to the lavender fields of Provence.”

Equipped with LED lights and spread across 1,600ft², the digitally enhanced and multisensory store features a 22ft high curved glass façade with a wide curved video wall.

The store will also have yellow glass archways made from specially-formulated co-polyester resin and an in-store bottling recycling programme in partnership with Terracycle.

The company is also opening locations on Regent Street in London and 86 Champs in Paris later this month.

The 6,450ft² store in Regent Street will be the largest L’Occitane store in the world and will offer a ‘test and play’ experience.

L’Occitane products are currently available in more than 240 stores across Canada and the US.