L’Oréal’s dermatological brand Skinceuticals has launched the CUSTOM DOSE service to provide personalised skincare treatments.

Unveiled in Texas last week, the service will be available at select physician offices across the US.

CUSTOM DOSE scans and evaluates a user’s skin to determine areas of improvement. Following professional consultations, the skincare data is transmitted to the machine, which prepares a multiple-ingredient combination serum using more than 2,000 algorithms.

Active ingredients are combined by a compounder, which operates at 1,200 rotations per minute to create the custom-made serums, which focus on skin ageing issues such as wrinkles, fine lines, and discolouration.

“We are inspired by the challenge of using technology and design to create innovative beauty experiences custom-made for each consumer.”

The resulting serum is then given a customised label with an expiration date and barcode for easy re-ordering.

L’Oréal spent 12 months working on formulations to ensure a wide variety of needs could be met.

L’Oréal’s Technology Incubator global vice president Guive Balooch said: “At L’Oréal, we are poised to leverage technology to respond to the rising wave of consumer demand for personalised products and services. DOSE acts like a mini skincare laboratory, combining lab-grade formulation and factory-grade manufacturing into a machine that sits on the counter.

“As we pursue our mission of beauty for all, we are inspired by the challenge of using technology and design to create innovative beauty experiences custom-made for each consumer.”