Lunata Hair to sell wireless rechargeable hair styler online

Lunata Hair has announced it will sell its wireless rechargeable hair styler online as part of its strategy to boost its position in the beauty market.

The Wireless Rechargeable Touch-up Iron/Styler will be sold online for $150. It will feature Samsung Lithium-ion batteries that last for up to 45 minutes at the highest heat setting, which ranges from 200°F (93°C) to 400°F (204°C).

Due to its sleek design and wireless capabilities, the straighteners can be carried in a handbag and used on-the-go. It features white and rose gold design, with titanium plates and rose gold buttons. It also includes a green light that informs the user when the requested temperature has been reached.

Lunata Hair is looking to expand its line of beauty tech products. Later this year, it is set to debut its first-ever convertible, battery-powered wireless curling iron/wand.

Since last year, there has been a significant increase in beauty technologies from major brands, which are investing in augmented reality (AR) and customised products.

Founded in 2017 by Monica Abramov and Anastassia Boguslavskaya, Lunata Hair specialises in wireless and portable styling products, including hair straighteners and curling wands.

The company’s products are currently available online on Lunatahair.com, Nordstrom.com and Amazon.com/ca.