US-based beauty company Luxury Brand Partners (LBP) has appointed Daniel Langer as the president of its professional haircare brand, R+Co.

In his new role, Daniel will oversee overall brand strategy, global development and sales.

R+Co is led by editorial stylists Garren, Thom Priano and Howard McLaren.

LBP CEO Tev Finger said: “Daniel’s extensive expertise in brand building coupled with his deep-rooted knowledge of both LBP and the industry make him the perfect choice to run R+Co.

“Daniel’s extensive expertise in brand building coupled with his deep-rooted knowledge of both LBP and the industry make him the perfect choice to run R+Co.”

“I’m excited for him to put his innovative stamp on this brand, as he has done with many others to great success.”

Prior to this role, Langer worked as the chief marketing officer (CMO) and e-commerce president of LBP, as well as CMO of R+Co, IGK, Smith and Cult, and V76 by Vaughn.

Before joining LBP, he worked in various senior level positions with the Boston Consulting Group, Victoria’s Secret, Express and Bumble and bumble.

Langer said: “As one of the original architects and founders of R+Co, I want to lead this collective into the future.

“R+Co already has a strong cult following with both stylists and consumers alike, and I am looking forward to catapulting it to the next level globally.”