Male grooming brand Manscaped and personalised fragrance start-up Whiff have launched a new cologne.

Named Manscaped Refined, the new product will be available for a limited time.

Whiff COO Jason Pang said: “We were thrilled when the Manscaped team approached us for this partnership.

“Manscaped wanted to pursue the custom creation of a totally unique scent that uses high-quality ingredients within the formulation.

“This was a special opportunity to create an exclusive new product based on feedback from our growing customer base.”

“We’re confident the final scent will present Manscaped customers with a remarkable and distinctive cologne.”

The Manscaped Refined cologne features scents of citrus, sambac jasmine, vetiver and light woods.

Manscaped’s formulations are said to feature active pH control and ingredients that are specifically created to help deliver a refined appearance. Whiff uses its scent sequencing technology to create customised perfumes.

Customers can purchase the cologne, which is packaged in a 50ml premium spray bottle, online at Manscaped.com.

Manscaped CEO Steve King said: “Our partnership with the extraordinary team at Whiff, enabled the development of a truly unique cologne fragrance for the Manscaped brand.

“This was a special opportunity to create an exclusive new product based on feedback from our growing customer base.”