US-based haircare products manufacturing and distribution firm Monat Global has entered the UK market as part of its global expansion strategy.

The company decided to launch in the UK following steady growth in the US and Canadian markets. Monat intends to utilise its products and business model to strengthen its position in the European market.

Its European operations will be led by UK and Europe managing director Ros Simmons, who previously held the role of CEO at Virgin Vie.

“We are well on our way in replicating the success that Monat Global has achieved in North America.”

Simmons said: “I am delighted to be part of Monat Global, and we have an amazing corporate team here in the UK with ambitious plans to expand entrepreneurship opportunities across Europe.

“Having more than 500 market partners attend our official launch at the Marriott, Grosvenor Square, London, today we are well on our way in replicating the success that Monat Global has achieved in North America.”

Established in 2014, the company has more than 145,000 partners and 450,000 VIP customers. Over the past two years, the company’s sales generated revenues in excess of $700m in North America.

Monat Global president Stuart MacMillan said: “With Monat Global’s North American growth of more than 700% in 2017, this is an incredible time for our company and we knew the next strategy was to expand to Europe by launching in the UK.”

The company’s product portfolio includes shampoos, conditioners, hairsprays, intense repair system solutions and other grooming products.