The Vegetarian Society has accredited skincare company MuLondon’s cosmetics products with a vegan trademark.

MuLondon claims that all of the certified products are free from animal-derived ingredients and do not contain genetically modified organisms (GMO). The company also states that it does not test its products on animals.

MuLondon founder and CEO Boris Zatezic said: “The new vegan accreditation from The Vegetarian Society, the oldest vegetarian organisation in the world, is a sign of the zeitgeist.

“We’re thrilled to be a part of the movement towards a more compassionate lifestyle by making it easy for people to spot and choose cruelty-free and vegan products.”

“We’re thrilled to be a part of the movement towards a more compassionate lifestyle by making it easy for people to spot and choose cruelty-free and vegan products.”

MuLondon’s skincare portfolio features natural essential oils, herbal extracts and organic ingredients. Its moisturisers and cleansers include essences such as marigold, frankincense and myrrh, as well as rose, rosehip and rosemary.

The Vegetarian Society is a non-profit organisation (NPO) that awards trademark licences to products that are made using vegetarian ingredients.

The Vegetarian Society business and catering services head Vanessa Brown said: “The number of vegan consumers across the country is continuing to rise and we’ve seen a huge appetite for animal-free products across all grocery sectors, from food to beauty.

“We have experienced increasing demand for a vegan trademark from our customers to ensure they stand out from the crowd and can proudly display their vegan credentials.

“We are delighted that MuLondon is licensed to carry the Vegetarian Society Approved vegan trademark.”

The brand has also received other certifications, including The Soil Association, 1% For the Planet, B Corporation, Vegan Society, Leaping Bunny, PETA, Viva!, Naturewatch, Green America, Campaign for Safe Cosmetics, Humane Company.