Aquaphor’s baby wash and shampoo launched in new pack

Beiersdorf's brand Aquaphor has unveiled its baby wash and shampoo in a new translucent bottle, which features a convenient pump for ease-of-use.

The product does not contain dyes, fragrances, or parabens, which can irritate delicate baby skin.

In addition, the new bottle features a UV filter to protect the formula from sun exposure.

Beiersdorf's Aquaphor marketing director Erynn Keefe said: "Parents want the absolute best when it comes to their baby, and this is especially true when choosing products that come into contact with baby's skin.

"We know that mums look for products that are safe and gentle, and not filled with dyes or fragrances that can irritate the skin.

“We designed the new packaging for Aquaphor Baby Wash & Shampoo with its translucent bottle, to showcase that our product is clear, gentle and safe for a baby's delicate skin."

Aquaphor's new shampoo is formulated with soothing natural chamomile essence and provitamin B5.

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Image: Aquaphor Baby Wash and Shampoo in its new pack. Photo: courtesy of PRNewsFoto/Aquaphor Baby.