Artist Lisa Eldridge’s virtual makeup viewer launches on Meitu app

China-based mobile app developer Meitu has collaborated with makeup artist Lisa Eldridge to launch a free virtual makeup viewer through its MakeupPlus app.

Meitu's senior global marketing communication manager Liz Goodno said: "Lisa is a global icon with modern makeup styles catering to all women around the world.

"We are so excited to feature one of Lisa's beautiful makeup looks on MakeupPlus and to inspire our global user base to bring this look to the real world using Lisa's famously easy-to-follow tutorials."

The facial recognition feature of Meitu's MakeupPlus app allows users to virtually experiment with looks before discovering application tips, techniques and product reccommendations via the in-app tutorials.

Eldridge said: "The first time I saw MakeupPlus I was blown away by the accuracy and precision of the technology and recreated looks. The ability to be able to instantly try on a new makeup look is revolutionary.

"It really brings the fun and experimental quality of makeup to life, you can lose yourself in this app and emerge feeling inspired to try new makeup ideas."

In addition to the Lisa Eldridge Look, MakeupPlus offers users all-in-one virtual makeup counter featuring various makeup products, beauty advice by Lisa Eldridge through video tutorials, and written tips. There is also an option to share makeup looks to social platforms.