BASF to showcase cosmetics portfolio at In-Cosmetics

Germany-based BASF Corporation has announced that it would showcase its personal care business portfolio at the In-Cosmetics show, which is scheduled to take place between April 1-3 in Hamburg.

The company, in its press release, has said that it would reveal new concepts to fulfill consumers’ emotional as well as functional needs.

BASF noted that they would showcase new ingredients that would be helpful in opening new chapters in cosmetics industry.

Briefing more on this, BASF senior vice president, Jan-Peter Sander said: "With the development of the brand Care CreationsTM, we are taking a more and more science based approach to explore real consumer needs. This is how we combine our core strengths market empathy and science excellence."