Britney Spears to launch new fragrance

Pop star Britney Spears has unveiled her new fragrance, called Private Show.

Spears made this announcement at ‘Piece of Me’ show, reported ET online.

Private Show will be her 20th fragrance in 12 years, reported Press Trust of India.

Spears was quoted by the website as saying: "Private Show celebrates one of my biggest passions dancing. It is inspired by the electric energy I feel when I’m performing, whether during rehearsals or on-stage during my show.

"I wanted my fans to have an uplifting, sexy scent that empowers them to achieve their dreams.”

Priced between $9.99 and $52, Private Show is inspired by the 34-year-old Pretty Girls hitmaker’s love of white florals and iced coffee.

In 2004, she released her first fragance, called Curious. Earlier this year, she released another fragrance called Maui Fantasy.

Perfume site Now Smell This reported that Private Show will launch at Kohl’s in July.