A new hair and body care line Éclair Naturals has been launched in the US that offers sustainably sourced and produced products.

Éclair Naturals claims that it makes use of natural food grade ingredients to create products that are non-GMO, gluten-free, soy-free, vegan, cruelty-free, and manufactured in the US.

Éclair Naturals co-founder and CEO John Matise said: "Éclair Naturals is socially responsible and manufactured at our own certified non-GMO facility in the USA to ensure quality control and no cross-contamination.

"We spent many years in development utilising only the best natural ingredients available and avoiding ingredients like sulfates, phthalates or phenoxyethanol – which resulted in the most luxuriously pure body care line for both women and men.

"Being vegan and cruelty-free are part of our inherent brand promise."

"Being vegan and cruelty-free are part of our inherent brand promise and we are certified cruelty-free by Leaping Bunny, a programme run by the Coalition for Consumer Information on Cosmetics (CCIC)."

Éclair Naturals presently has 14 categories and 55 products covering bath, body and select hair care.

The products include handcrafted bar soaps, bath salts, body lotions, body butters, shampoos, liquid hand soaps, conditioners, foaming hand soaps, styling gel, etc.

Éclair Naturals uses natural ingredients such as jojoba and almond oils, Himalayan salt and Dead Sea salt, and plant extracts in its products.

Most of its products are priced at $10 or under.

Its products are available at 4,000 Rite Aid stores in the US.

Image: Eclair Naturals is GMO-free, gluten-free, soy-free, cruelty-free and vegan pure hair and body care line. Photo: Courtesy of PRNewsFoto/Eclair Naturals.