Colgate launches kids’ mouthwashes

Colgate, a global consumer products company, has launched its first line of kids’ mouthwashes, in a bid to expand its portfolio of toothpastes and toothbrushes designed specifically for kids.

The new Colgate Kids Mouthwash is an anti-cavity fluoride rinse. It is available in fun colours and great tasting flavors like Bubble Gum Swirl and Turtle Power Fruit, which features the popular Teenage Mutant Ninja Turtles characters.

It claims to help strengthen enamel and cleans the whole mouth, swishing away particles that are missed while brushing.

It also helps to develop a healthy oral care routine for children at an early age.

With the new launch of Colgate Kids Mouthwash, Colgate now offers a full regimen of products featuring the Teenage Mutant Ninja Turtles, including toothpaste and toothbrushes.

Colgate-Palmolive US Oral Care Marketing Vice President and General Manager Philip Durocher said: "At Colgate, we’re committed to providing products that fit into people’s daily lives and improve mouth health for everyone in the family.

"It’s important for kids to adopt healthy oral care habits at an early age and the new Colgate® Kids Mouthwash helps parents make brushing and rinsing a fun part of kids’ daily routines," Durocher added.