Daniel Alain Life Science, a biotech firm under The House of Daniel Alain, has purchased the intellectual property rights of a patented technology that reduces the amount of hair lost during washing and styling procedures.

The intellectual property rights were purchased from Applied Biology, which is a biotechnology incubator focused on developing novel dermatological therapies.

Applied Biology founder Professor Dr. Andy Goren is the original inventor of the technology.

"We are excited to work with Applied Biology to bring to market an innovative treatment for a large unmet need."

Daniel Alain Life Science CEO Daniel Hafid: "We are excited to work with Applied Biology to bring to market an innovative treatment for a large unmet need."

During the course of researching different treatments for traction alopecia, a form of hair loss occurring due to forces pulling on hair follicles such as when hair brushing or flat-ironing, professor Goren discovered that the small muscle connected to each hair follicle when contracted holds the hair tighter, thus reducing the shedding associated with cosmetic styling procedures.

Professor Goren explains: "The contraction of the errector pili muscle attached to each hair follicle is familiar to everyone as the phenomena of goosebumps.

“Trying to pull hair from a goosebump requires much more force then when the skin is smooth.

“This innovation uses the same technique to prevent hair shedding from mechanical styling procedures."

Daniel Alain Life Science plans to introduce a commercial product based on this technology in the first half of 2017.