Diesel to launch new fragrance for men

Diesel Parfums is planning to launch a new fragrance for men in August.

Actor Boyd Holbrook will be the face of this new fragrance. No other details about the fragrance has been divulged.

The Kentucky-born Holbrook acted in David Fincher’s Gone Girl and the Netflix series Narcos.

He was also recently seen in The Free World and is set to star as the main villain in the next Wolverine installment.

Holbrook is also a sculptor. His work has been exhibited at various locations, including the Rare Gallery in New York.

Founded in 1978, Diesel is an Italian clothing company that also sells accessories, watches and fragrances.

It partnered with L’Oreal to create fragrance product line.

Diesel’s fragrances are sold at mass and specialty retail outlets across the world.

Its fragrances for men include Only The Brave Wild, Fuel for Life Spirit, Fuel for Life Man, Only The Brave.

Perfumes for women include Fuel For Life Unlimited, Loverdose, Fuel For Life Woman.

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Image: Boyd Holbrook to be the face of Diesel’s upcoming fragrance for men. Photo: courtesy of PRNewsFoto/Diesel Fragrances.