EMK launches new skincare peel gel

Skincare line EMK Beverly Hills has launched new at-home skin peel 24K Gold Peeling Gel in collaboration with Moscow’s PFUR University associate professor and anti-ageing physician Dr Thiago Freire.

The peel is designed to address the effects of environmental pollution, stress, and active lifestyles on skin without the need for chemical treatments.

EMK and Freire incorporated 24K gold flakes bioplacenta and bearberry plant extract into an exfoliating gel.

Derived from the cactus agave plant, EMK bioplacenta aids natural rejuvenation and oxygenation of the skin, as well as improved penetration of anti-ageing ingredients.

While gold is said to impart a glow to the skin, bearberry acts as a brightener and includes arbutin, which is considered a safer alternative to hydroquinone.

Claimed to be suitable for sensitive skin, the gel is said to penetrate deeply into layers of the skin to remove embedded pollutants that are usually not addressed by cleansers or scrubs.

The peel can be used three to seven days per week, and one treatment is claimed to result in smooth, supple, and radiant skin.

Packaged in a gold-metalised 50ml pump container, the gold-flake-infused peel is available for purchase at select salons, spas, dermatologists, and beauty stores.