EPC launches new sunscreen lotion in US

Edgewell Personal Care (EPC) has launched its new sunscreen lotion, SunComfort, in the US.

SunComfort is a part of the company’s Banana Boat brand of products that provide sun protection solutions.

The new product is said to provide safe and effective SPF protection, is water-resistance for up to 80 minutes and enables sand to easily brush off skin.

New York, US-based board certified dermatologist and consultant to EPC Julie Karen said: "As an active mom of three very busy children, I know it can be challenging to remember to apply and reapply sunscreen when you’re running around and planning for your day; however, as a dermatologist, I know the importance of being safe when you’re in the sun.

"I recommend my patients use a broad spectrum UVA/UVB sunscreen with SPF 30 or above.

"I’m most excited about the new Banana Boat SunComfort Lotion Sunscreen, it not only provides powerful broad spectrum coverage in a water resistant formula, it also keeps skin moisturised while helping sand easily brush off skin, benefits any mom will love for her family so they can play at the beach."

EPC also stated that SunComfort is tested to stay on in seven real life conditions that include sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100° to provide safe and effective sun protection.

The lotion is available in SPF 30 and 50+.

Banana Boat brand sunscreens senior brand manager Tracy Garbowski said: "We know that everyone has different application preferences, which is why we’re excited to extend the SunComfort portfolio to now include a lotion, providing moms a complete application regimen for applying and reapplying."

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Image: SunComfort is available in SPF 30 and 50+. Photo: courtesy of PRNewsFoto/Edgewell Personal Care.