Estée Lauder partners with online retailer Jumia to offer its products in Nigeria

Cosmetics firm Estée Lauder Companies has partnered with Nigeria-based online retailer Jumia to offer its products to customers in Nigeria.

The partnership will see the launch of Estée Lauder and Aramis brands, as well as Estée Lauder's Clinique on the Jumia's platform. This wil enable easy access to customers across the country, reported African Herald Express.

Jumia's Nigeria chief executive officer (CEO) Juliet Anammah was quoted as saying: “With this new partnership on the Jumia platform, customers and beauty enthusiasts all over Nigeria can now access the premium products from Clinique, Estée Lauder, and Aramis with the assurance of Jumia’s buyer protections.

"Each of our visitors will enjoy country-wide delivery, seven-day free returns, and varied payment options including cash on delivery.”

Estée Lauder Companies' Sub-Saharan Africa country manager was also quoted as saying: “Many of our consumers currently do not have regular access to our products, specifically in Lagos and Abuja.

"Our fully branded stores-in-store on Jumia will provide women and men all over Nigeria with the opportunity to enjoy our brands via an educational and convenient online shopping experience and with full confidence on our products authenticity.”

Launched in 1946, the firm's Estée Lauder brand offers multiple products across categories such as skin care, make-up and lipsticks.

Aramis is a men's fragrance brand introduced in 1964 and currently offers 20 products, while Clinique is a skincare brand founded in 1968 and is claimed to offer allergy-tested and 100% fragrance-free products.

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Image: Clinique counter at a department store. Photo: courtesy of Pear285/Wikipedia.