Fabernovel to design and execute Shiseido+ Digital Academy

Global cosmetics company Shiseido has partnered with Fabernovel to design and execute Shiseido+ Digital Academy.

The training programme will emphasise a consumer-centric, forward-looking approach to digital skills to Shiseido Group employees.

In its first season, the programme will involve 600 select employees from marketing, communications, sales, and digital backgrounds and it will deliver a mix of online training and live sessions in Asia, Europe, and in the US.

These sessions will offer an in-depth insight of strategic areas of the company and bring together its employees from around the world to share best practices and collaborate on internal initiatives.

Shiseido's chief digital officer Alessio Rossi said: “This ongoing, corporate-wide, cross-functional effort will allow each participating employee to immediately elevate their digital proficiency and become fully digitally savvy by the end of the programme.

"Shiseido+ Digital Academy will also promote a cohesive community of digitally skilled talents who innovate in every field, and equip us with the right capabilities to drive the growth of all of Shiseido’s businesses worldwide.”

The participants in Shiseido+ Digital Academy will have access to customised e-learning content, as well as curated articles and studies.

Shiseido+ Digital Academy has been launched by the Digital Center of Excellence, which is Shiseido’s global hub for digital activities and initiatives.